A Hearing Healthcare Product Website Build

• Thursday, September 25, 2014
• 0 Comments
• Web Design

A Hearing Healthcare Product Website Build, An Interesting Departure Our latest build was an interesting one on many levels, firstly it was primarily a hearing healthcare product website. An entire website designed primarily around one product is a little unusual in our Profession. But the Lyric product is such that it demands this type of […]

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An In-Depth Hearing Healthcare Website Build

• Thursday, September 25, 2014
• 0 Comments
• Web Design

Premium Is As Premium Does In Hearing Healthcare Our latest hearing healthcare website build was for a business in San Jose in California. The owner, a particularly patient lady, was referred to us by a friend. She owns a large multi site hearing healthcare company which has been in existence since 2001. The Practice is […]

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Addressing Viewer Personas On Your Website

• Wednesday, September 17, 2014
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• Web Design

Different Groups of People Have different Needs I have spoken before about buyer personas and how I thought that concept was valid for use in website design. I used the term viewer personas and talked about three general segmentations. The researching for a loved ones, the new to this whole things and the experienced users. […]

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Practice Refurbishment

• Tuesday, September 16, 2014
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• Practice Management

An Opportunity For Re-branding There is an increasing focus on Practice presentation both within our profession but also in the wider healthcare arena. The Optical profession having gone through what private audiological Practice faces today is a case in point. I remember several years ago becoming very cognizant of a change in thought in the […]

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Healthcare Consumers, Their Wants And Needs

• Wednesday, September 3, 2014
• 1 Comments
• Patient Retention

Healthcare consumers, our existing customers and Patient retention An excellent article I read an excellent article on a blog site called Healthcare Success by Lonnie Hirsch recently. It related to the change in Doctor/Patient relationship and its effect on the wider healthcare industry. In essence and reminiscent of hearing healthcare, Doctors and patients have adopted new […]

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The Rise and Fall of The Authorship Experiment

• Saturday, August 30, 2014
• 0 Comments
• Content Marketing

Google ends Google Authorship After three years, Google has completely dropped all authorship functionality from the search results and webmaster tools. For those who have been paying close attention, it isn’t exactly out of the blue. It appeared last year that Google wasn’t quite happy with how things were working out with Authorship. In the […]

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Google My Business Profiles and Your Audiology Marketing

• Tuesday, August 26, 2014
• 0 Comments
• Audiology Marketing

Scant use of a valuable audiology marketing tool I first spoke about Google places several years ago, it has now been re-named to Google My Business. I said back then that it really would help deliver an edge in our business, greatly assisting with rankings in search returns. It does and it has, but many […]

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Buyer Personas And Smarter Hearing Healthcare Websites

• Monday, August 25, 2014
• 0 Comments
• Audiology Marketing, Web Design

Pitching to different viewers with customised website flow Three personas focus for our website Buyer personas are a big deal in the marketing world at the minute, in fairness they have always been a big deal, but there is a lot of focus lately. I think that we need to consider this concept for our […]

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Your About Us, Create A Compelling Story

• Monday, August 11, 2014
• 0 Comments
• Web Design

Because That Is Exactly What Your About Us Page Should Be When people choose to click on your about us page they are making an active choice to find out about you. They are in fact interested in finding out about you and your company. They want to find out how committed you are to […]

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What Impression Is Your Audiology Website Making?

• Monday, August 4, 2014
• 0 Comments
• Web Design

What does your audiology website say about you? I have been reviewing a lot of audiology websites lately, some good, some mediocre, some bad. One in particular got me thinking about a post I wrote last year. The post was in relation to how fast someone forms an impression of a business from their website. […]

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